Harvard School of Public Health

fundraising campaign materials

In one of the toughest years in charitable giving, this campaign surpassed its fundraising goal twofold and doubled the School's alumni donor participation rate. By punching through the target (gifts) to what donors really want (impact), we emphasized the public service mission of the School and presented a compelling case for support. My role included concept development, interviewing, strategic audience segmentation, copywriting, input on art direction, and editing.
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