Hi, I'm Erin.
I'm an experienced writer and marketing consultant with 20+ years of success in helping organizations say what they need to say. I specialize in digital marketing strategy and content management for clients in the higher education, healthcare, and B2B sectors. 
After working as a director of development and communications for Harvard University, I earned an MFA in Creative Writing from Sarah Lawrence College and now work with some of the top institutions and marketing firms in the nation. I'm currently based in Vermont. 

I understand how your prospects and customers think and I can tailor your content to capture their interest. 
When you work with me, you get immaculate, on-point content. Quickly. 
I excel at taking on projects with minimal instruction and I'm damn good at handling a hot mess. 
I can craft your marketing strategy, establish your voice, differentiate you from your competitors, clean up your content — or I can completely rewrite it and optimize it for any channel. 
My goal is to make sure your marketing project is one less headache for you. Hand it off to me and move on to your bigger priorities, knowing you'll get expert, high-quality content back in time for that looming launch date.  

What I do best is motivate audiences.
To apply, to visit, to buy, to book, to learn, to give, to ask, to act. 

Project Types
I am currently available to help you with:

Marketing strategy: branding updates, discovery research, differentiator clarification, message creation, audience identification, campaign development, customer journey mapping

Content strategy: content model creation, wireframe consultation, marketing funnel development, content management for redesigns, information architecture design, usability improvements, content migration planning, conversion rate optimization (CRO), and search engine optimization (SEO)

Writing: copywriting, content writing, editing, and project management for print and digital media

Fundraising consulting: gap analysis, major gift strategies, annual fund growth planning, and fundraising communications creation


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