Hi, I'm Erin.
I'm an experienced writer and marketing consultant with a 25-year background in higher education. I specialize in digital strategy, website rehab, and content strategy for universities and colleges of every kind. With expertise in both enrollment and advancement, I can help you tell your story and boost your engagement metrics with prospective students and donors.
After working as a director of development and communications for Harvard University, I earned an MFA in Creative Writing from Sarah Lawrence College and now work with some of the top institutions and digital agencies world-wide. Many years ago, I interned for marketing guru Seth Godin — about the same time I started writing for University of Chicago, Notre Dame, and Lipman Hearne. I'm originally from Chicago and have lived and worked in New York City, Boston, London, and DC. Now I am happily based in Vermont ... in a barn ... on a trout stream ... in the Green Mountains.
What I Do Best
Handle your hot mess of a website.
Help you put butts in seats. Online, hybrid, and on-campus seats.
Talk bottom line and ROI to the deans and cabinet.
Please difficult board members.
Relieve beleaguered marcom directors.
Track down faculty input during winter and summer breaks.
Make people click links and open emails.
Keep up with Google's SERP algorithms.
Translate stuff for web developers and designers.
Find out what your peers are saying and then say it better.
Price my services at a fraction of what agencies charge.