For Brooklyn Law school, we created several series of annual fund appeals that built momentum up to the calendar and fiscal year ends. We provided several versions for different donor segments and customized the content for direct mail and e-appeal campaigns. Working closely with the annual fund director, we also reframed their case for support and shared several best practices on effective appeal writing.
We also wrote this stewardship report for Brooklyn Law School to celebrate the impact of their gifts. We crunched the school's giving data to make sure every page featured easy-to-understand metrics. Then we wrote full content, including the Dean's letter and the donor interviews, and collaborated with the designer on layout, infographics, and creative direction.