For Brooklyn Law school, I created several series of annual fund appeals that built momentum up to the calendar and fiscal year ends. I provided several versions for different donor segments and customized the content for direct mail and e-appeal campaigns. Working closely with the annual fund director, we also reframed their case for support and I shared several best practices on effective appeal writing.
I also wrote this stewardship report for Brooklyn Law School to celebrate the impact of their gifts. I crunched the school's giving data to make sure every page featured easy-to-understand metrics. I wrote full content, including the Dean's letter and the donor interviews, and collaborated with the designer on layout, infographics, and creative direction.