Cornell Tech is the newest campus of Cornell University — a $2 billion tech hub on Roosevelt Island that opened in 2017. Cornell Tech is educating the next generation of tech leaders and advancing deep technology research and innovation to build a better world.
Working closely with the Director of External Relations on a retainer basis, I help Cornell Tech tell its story, unify under a shared lexicon, and attract right-fit students. Our long-term collaboration has included creating marketing strategies for each of its seven graduate programs, conducting student focus groups and faculty interviews, revamping the entire campus messaging for the Dean and Vice Provost, generating talking points and boilerplates, and rewriting sections of the Cornell Tech website. 
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