Cornell Tech is the newest campus of Cornell University — a $2 billion tech hub in the middle of Manhattan, on Roosevelt Island, that opened in 2017. Cornell Tech's leading edge graduate programs in the computer sciences and engineering develop leaders and technology for the digital age.
Working closely with the Director of External Relations on a retainer basis, I help Cornell Tech tell its story, unify under a shared lexicon, and attract right-fit students. Our long-term collaboration has included creating marketing strategies for each of its seven graduate programs, conducting student focus groups and faculty interviews, presenting findings to the Dean and Vice Provost, generating talking points and boilerplates, and rewriting sections of the Cornell Tech website. 
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