As a new research center at Harvard University, the Harvard Humanitarian Initiative (HHI) needed to quickly establish an authoritative presence and build awareness of its expertise. As Director of External Affairs, I created a brand strategy and website that conveyed solemnity and efficacy, while engaging a global audience of relief agencies, grantmakers, researchers, and students. 
The resulting materials and website served diverse, highly-educated users and pushed HHI into the global arena — all while conforming to Harvard's strict brand standards. HHI has since won support from The Open Society Institute, Omidyar Network, Google, USAID, and the United Nations. 
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