This ten-page viewbook from 2005 sought to engage prospective students who wanted to be do-ers and leaders. Copy focused on the warm, service-oriented character of the school and showcased the hands-on learning and richness of student life at St. Ambrose. I conducted several student interviews to develop the profiles, and strove to keep the main copy in a young, vibrant, conversational voice. Lots of action verbs and declarative headings matched the enthusiasm of their determined go-getter candidates. 
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