UCD School of Medicine is Ireland's #1 top-ranked medical school, but you wouldn't guess that from their current website. Before investing in a complete overhaul, they engaged Ellis + Eyre to conduct a site audit and deliver a clear set of priorities and action items for near- and long-term solutions.
Our final report and virtual presentation to the school leadership included findings from a month of research, stakeholder interviews, and competitive analysis. Our recommendations covered IA, content strategy, user behavior flow, analytics reviews, user experience design, visual design, content tone and voice, CMS usability, governance, and next steps.
While we can't share the final report due to confidentiality, we can share that two months later, the School has implemented several of our recommendations and received bids for a site upgrade.