UCD School of Medicine is Ireland's #1 top-ranked medical school, but you wouldn't guess that from their current website. Before investing in a complete overhaul, they engaged me to conduct a site audit to deliver a clear set of priorities and action items for near- and long-term solutions.
My final report and virtual presentation to the school leadership included findings from a month of research, stakeholder interviews, and competitive analysis. My recommendations covered IA, content strategy, user behavior flow, analytics reviews, user experience design, visual design, content tone and voice, CMS usability, governance, and next steps.
While I can't share the final report due to confidentiality, I can share that two months later, the School has implemented several of my recommendations and received bids for a site upgrade.